Eesha Zaveri Jewellery

Eesha Zaveri is a jewellery designer based in Gujrat, India and founded her own jewellery brand straight out of college in 2011. Her brand Eesha Zaveri Jewellery creates colourful costume jewellery pieces with ranges are inspired by her life, family and by the colour and vibrance of India. We love to jazz up an outfit with her statement earrings!

The Brand

Tell us a bit about the journey that led you to start Eesha Zaveri Jewellery? I was sure from when I was in college that I didn’t want to do a ‘normal’ job – I always wanted to do my own thing and be an entrepreneur. So when I was interning in my last year of college, I decided that I would begin making jewellery, selling it on the side and see how it goes. I started participating in flea markets and supplying to a few shops, which got a good response! That helped a lot.

Who has been your main support system / inspiration along the way? My parents have always been super supportive, never telling me what I should or shouldn’t do and simply rooting for me and what I wanted. My mum in particular was always so in love with everything I designed. However challenging things got, I’d always feel a surge of pride and motivation when a new collection arrived home from the factory and I would watch mum examine each piece carefully, try everything on and select 4-5 favourites for regular wear.

Tell us more about how you started selling your jewellery at the start? I still remember the very first time I started selling my jewellery. It was a big flea market in Bangalore with 150 stalls. I was selling my jewellery for as little as INR 100 (approx. $1.30) but I still managed to make a total of 15000 INR (approx. $200) from that first day! That was all the motivation I needed.

Did you see a gap in the market when you started? When I started in 2011-2012 there were already a few brands selling costume jewellery at the time, but they were pretty expensive and all aimed at women aged 35 +. I decided to target a much wider age group (20-55 year-olds), at a much more affordable price-point. I still do!

So if you had to sum up your business angle in a sentence… I’d say I make light-weight, unique and affordable jewellery, inspired by Indian culture.

What milestones have you celebrated along the way? We have had several Bollywood celebrities wear our jewellery. Also, we’ve been featured in a few magazines and have successfully rolled out about twenty collections of costume jewellery and about eight collections in silver. My proudest moment was in 2012, a Hollywood actress from Grey’s Anatomy wore my earrings. It was the first ever time someone famous had worn it and my brand got recognition.

What was one piece of life advice helped you more than any other as you started your business? Follow your heart and brain. Take advice from everyone but in the end do what you think is best for you and your brand.

What advice would you pass on to others who are thinking about starting their own business? Do it only if you are ready to struggle for at least eight months to a year. The market is 10 times more competitive and crowded right now. You should love your work in a way that even if you are working at 1am, it shouldn't feel like work. It should always feel like a hobby!

Work/Life Balance

Eesha Zaveri founded her own jewellery brand straight out of college in 2011. She lives in Baroda, near Mumbai with her young twins. Busy looking after her business and family, Eesha knows a thing or two about work/life balance...

You must feel like you’re wearing a lot of different hats right now. Tell us more? My twins are all my world right now so I’m often going between being a mom, business owner, wife and friend. It keeps me busy!

Do these different areas of your life cross over? All the time! My collections are very often inspired by my reality. My most recent collection is called Transportation Tales, inspired by teaching my twins about the different means of transport. I love taking them to Mumbai when I go for my work trips or to see family because they can learn about all the types of transportation as we are walking or driving around, rather than just through a book.

Tell us more about travelling for work? I go to Mumbai and Jaipur a lot for work. I have a lot of family in Mumbai and a lot of favourite cafes and restaurants so I love an excuse to go. Jaipur is where my factories are. It’s so colourful and gives me inspiration for my collections.

How do you manage your routine when at work or away? Morning starts with yoga followed by coffee: both crucial for inner balance! Then I dedicate myself to the kids, giving them their milk, massage and bath, sitting with them for books and puzzles and giving them their lunch. When they sleep in the afternoons, I enter work mode and focus for a few hours. Evenings, my attention returns to the kids – we do something active like a walk or a swim and they enjoy their dinner. Once they’re asleep, work mode resumes again.

Are you more of a planner or a risk taker? A planner one hundred percent. It’s all about numerous excel sheets and reminders!

With all the planning and juggling, how do you reset and recharge? Swimming really helps me, or sometimes just a moment to unwind with Netflix. I really enjoy catching up with my friends in the evening at Soul Brew cafe. It’s a calming and quiet environment, we can even take the kids who nap while we catch up. My favourite drink is coffee on the rocks: coffee ice cubes in chocolate milk. Coffee and chocolate - best of both worlds! I also really like podcasts and cooking.

What advice will you give your kids on keeping balanced? Do what you feel is right and how you see it. Don’t take any external pressure.

Work/Life Balance

Eesha has had her jewellery brand for 10 years now. Busy managing her business and taking care of her family, Eesha knows a thing or two about work / life balance, so she shares her tips and tricks with us...

You must feel like you’re wearing a lot of different hats right now. Do these different areas of your life cross over? My twins are all my world right now so I’m often going between being a mom, business owner, wife and friend. It keeps me busy and they cross over all the time! My collections are very often inspired by my reality. My most recent collection is called Transportation Tales, inspired by teaching my twins about the different means of transport. I love taking them to Mumbai when I go for my work trips or to see family because they can learn about all the types of transportation as we are walking or driving around, rather than just through a book.

Tell us more about travelling for work? I go to Mumbai and Jaipur a lot for work. I have a lot of family in Mumbai and a lot of favourite cafes and restaurants so I love an excuse to go. Jaipur is where my factories are. It’s so colourful and gives me inspiration for my collections. 

How do you manage your routine when at work or away? Morning starts with yoga followed by coffee: both crucial for inner balance! Then I dedicate myself to the kids, giving them their milk, massage and bath, sitting with them for books and puzzles and giving them their lunch. When they sleep in the afternoons, I enter work mode and focus for a few hours. Evenings, my attention returns to the kids – we do something active like a walk or a swim and they enjoy their dinner. Once they’re asleep, work mode resumes again.

What are your handbag must-haves that help you do it all? When I’m at home or travelling, it’s usually the same… For my business: a phone battery pack. For my kids: wet wipes, nappies and a small snack. For myself: a chocolate!

That sounds very organised! Are you more of a planner or a risk taker? A planner one hundred percent. It’s all about numerous excel sheets and reminders!

That sounds very organised! Are you more of a planner or a risk taker? A planner one hundred percent. It’s all about numerous excel sheets and reminders!

With all the planning and juggling, how do you reset and recharge? Swimming really helps me, or sometimes just a moment to unwind with Netflix. I really enjoy catching up with my friends in the evening at Soul Brew cafe. It’s a calming and quiet environment, we can even take the kids who nap while we catch up. My favourite drink is coffee on the rocks: coffee ice cubes in chocolate milk. Coffee and chocolate - best of both worlds! I also really like podcasts and cooking.

That iced coffee sounds divine… We are always looking for a new podcast recommendation, what are you listening to right now? Right now I’m listening to She Says She’s Fine. Dr Munjaal Kapandia, a gynaecologist from Mumbai, interviews women from all walks of life and talks about health and their issues in a frank but lightweight manner.

What are your go-to meals when you are juggling work and the kids? I have two favourite recipes. One is my mother’s baked beans roti and one is an aglio e olio I make when I’m craving a bit of comfort food.

When I feel like taking a break we’ll eat out. I love the Old School Cafe for the chat (indian snack food). They have amazing small dishes that combine sweet, sour and spicy flavours. For a quicker snack, we’ll pick up sev puri or samosa from Alkapuri Shopping Area. It’s a family favourite!

What advice will you give your kids on keeping balanced? Do what you feel is right and how you see it. Don’t take any external pressure.

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