The 'C' Word is Celebrate!

Emily King founded The C Word Mag during the UK Covid-19 lockdown in 2020. The online magazine creates exciting content by women, for women. And in case you're wondering, the 'c' is for celebrate!

Hi Emily, thank you for chatting with us. Firstly, please tell us a little bit about The C Word Mag?
My pleasure! The C Word Mag is in a word, about celebration. We want to elevate female voices of all ages, backgrounds and countries so that their stories and opinions have a space online to be able to exist. It’s about educating women (and men) who read our content about certain ‘taboo’ subjects that are fundamental in most women’s lived experiences, as well as give the women writing a platform. At the moment, this platform exists as our website, our newsletter or through our social channels.

We’ve read that you started during lockdown last year, what gave you the push to turn your idea into reality?
I sure did! We launched at the end of May 2020. I had been locked down at my parents house since March and I’d gone back into this alternate reality where I was in my late twenties, but living with my parents as if I was still at school. It was equal parts wonderful and weird. I wish I could say I had a lightening bolt moment, but The C Word really started as a product of boredom, that quickly became a huge passion project for me. It’s done better than I could have ever imagined in the few months we’ve been going.

What was your first or favourite piece on the site? Why was it important to you?
Oh, man! That’s a hard one! I think my first piece on the site was a rant about why the term 'hopeless romantic' bugs me to my core. I’d actually already written it a few years back, I sometimes get these moments where I feel like I get some kind of clarity on a subject that’s been bothering me, and that was one of them. However I didn’t have anywhere to share the writing until the C Word existed, which is why I was like ‘great, I’ll get this rant up straight away’! My favourite piece on the site is actually too hard to answer. I love Neva’s one on anxiety, I love Tiffani’s one on African Feminism and Kirsty’s articles on politics are always top notch. I love that when I learn something new from the writers we have.

Tell us about the biggest lessons or any learnings from the start-up process?
I think my lessons and learnings would be that you need to ensure you have a lot of time and patience. You need support from friends and family, and you need to be realistic in the expectations you set yourself. It’s all well and good having big ideas (and trust me, I do), but I definitely am working on getting better on not getting too excited too quickly, it’s best to get the foundation right first.

Who supports or inspires you?
My family and my close friends are a constant support. Without them, we wouldn’t be doing half as well as we are. I am so lucky that I have such a strong support network.

I get inspired by all kinds of things and people, whether it’s seeing a situation unfold on a lockdown walk that sparks an idea for an article, or reading quotes by Rihanna or Daphne Du Maurier or Jane Austen. It’s so funny, I almost always ask women that I personally interview what other women inspire them and so many of them say Rihanna. She’s honestly just such a badass, take no shit, assertive businesswoman. You know, she’s also relatable for a lot of women and whilst you don’t often see her publicly vulnerable, it’s definitely there. I recently re-watched her interview with Oprah Winfrey after the Chris Brown sexual assault (which I would say a lot of people have forgotten) and she’s worrying about him in it. She’s a strong woman, for sure.

What’s the best advice you’ve been given?
I really want to say something awesome here, that a family member or someone famous I met in the street dished out some incredible advice as a one-off, but instead I’m going to go with my slightly weird take on a Finding Nemo quote. Whenever I feel like I can’t do something, or I want to give up, or I need help, I always always think of the quote from Dory in Finding Nemo, ‘just keep swimming’. I think in the broader context it’s something like ‘when life gets you down you’ve got to just keep swimming’, or something to that effect, but it’s honestly the best piece of advice! Weird to say it’s taken from a children’s cartoon, but I’m not going to argue with what works...

What’s the best piece of feedback you’ve gotten on your pieces?
You know what, we get some truly lovely comments on the site for so many pieces and it’s great to know that the content we are posting, and that our contributors are writing is being read and appreciated. Personally, I had a few people text me once I posted my piece on being the only single friend in the group, saying that they always felt like that or that it really resonated with them. That’s the magic moment when you’re like, maybe I am doing something right here.

What’s next for The C Word Mag?
Soooo much! We have big plans for 2021. Most notably, a podcast, so keep an ear out.

And lastly, tell us a bit about you!
What do you want to know? I’m 27 (28 in literally 3 days) and I’ve been living and working in London for 4 years. I love banoffee pie, like, if you could actually marry a pie, we’d already be hitched. In a non-lockdown context, I’d usually be out with friends at the pub, but given that we’re in a new normal/lockdown/mask-wearing world, you’ll probably find me binge-watching something terrible on Netflix or treating myself to another mid-week candlelit bubble bath.

Make sure you check out The C Word Mag here and donate to Emily's Crowdfunding page!

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